Welcome. As an Assante advisor my goal is to help my clients achieve financial independence and the kind of life they want to live.

I do this by developing comprehensive and personalized financial strategies tailored to their personal dreams and goals.

Behind me are the resources and expertise of Assante, one of Canada's largest independent non-bank owned financial services firms. As your Personal CFO^TM I offer integrated and comprehensive financial planning, wealth management, investments, tax and estate services, insurance, and retirement planning.

As an Assante advisor, I believe every client deserves exceptional service. That's why I get to know my clients - their jobs, their family, and their aspirations - and pride myself on delivering financial solutions to simplify and enhance their lives.

Please take the time to browse through my Web site. On it you'll find important information about:

• What to look for in an advisor and how Assante's unique combination of personalized service, expertise and choice is hard to beat
• What to expect from me as your Personal CFO^TM - my background and expertise
• What sets Assante apart from other financial services firms - our history and how we've grown rapidly across Canada by delivering wealth management solutions

Christopher Heinrich, CFP

Chris' mission as a senior financial advisor is to simplify and improve the lives of his clients by helping them make intelligent, forward-thinking decisions about their money - decisions which will give them peace-of-mind and the ability to reach the life goals that they have set for themselves and their families. After listening carefully and patiently to a client's concerns, Chris designs customized long-term strategies that address their specific financial problems and then coaches them in developing the perseverance and discipline required to implement the strategies and follow them through to the end result.

Chris aims to be the Personal CFO^TM (Chief Financial Officer) for his clients. Like your trusted family doctor, Chris' role is to view the big picture and evaluate your entire financial health: retirement planning, tax planning, multi-generational estate planning, portfolio management and investment selection, risk tolerance assessment, education funding, insurance needs, and short-term cash flow management. Designing improvements to your financial health may often require the involvement of outside specialists in the various disciplines, but one person must understand the big picture and co-ordinate all activities to ensure they are working in harmony towards a common goal. That trusted advisor is Chris, your Personal CFO^TM.

Chris is seeking to build long-term relationships with clients who are serious about achieving and maintaining financial security for themselves and their families. Within this framework, Chris' ideal clients are those who are primarily focused on preserving or improving the long-term value of their assets, are moderate in their risk tolerance, and have a minimum of $100,000 in family assets available for investment. They must be willing to work honestly and openly with a financial professional over the long term and be willing to value and pay for the advice given. Chris' ideal clients also must be willing to delegate (but not ignore) investment decisions, keep an open mind to new ideas, be patient and focused on long-term progress.

Chris holds the designation of Certified Financial Planner (CFP) and has 13 years of experience advising individuals and families. Chris is a practitioner member of the Financial Planning Association (FPA) and holds a B.A. with honours degree from McGill University and B.Sc.F. from the University of New Brunswick.

We deliver integrated wealth management solutions to create wealth and prosperity for Canadian families.

Founded in 1995, Assante Wealth Management is a leading provider of integrated wealth management solutions, designed to meet the needs and goals of individuals, families and businesses across Canada.

Our advisors and their clients are at the centre of our business and are supported by the exceptional investment management team and wealth planning group available through our sister-company, CI Investment Inc. and United Financial, a division of CI Private Counsel LP.

Be well-advised is our promise to you.